Uber in China: Driving in the Gray Zone Case Study

1. What does it mean that Uber is “driving in the Gray Zone”? Is it smart or foolish, and why?

2. In describing Uber’s approach to entering China’s market, Travis Kalanick seemingly contradicts himself by stating the importance of being “humble” in one instance, and “a fierce competitor” in another. Are these ideas at odds with one another, and why or why not?

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3. You are advising a ride-sharing company committed to entering China.What approaches would you recommend and advice would you give?

Uber in China: Driving in the Gray Zone Case Study