People and Places in Service Industries
The purpose of the portfolio is to become familiar with a tourism and hospitality place and to apply concepts and theories from lectures and readings to analyze the geographical features of the place. The place could be a resort, hotel, hostel or other form of tourist accommodation; a restaurant, café, nightclub or some other form of food and/or beverage organization; a theme park, sport stadium, casino, convention center, local park, foreshore reserve, national park, or some other form of built or natural attraction; a retail travel business, transport hub, bicycle rental business or some other form of transport organization.People and Places in Service Industries
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My chosen place is The Calamvale Suites & Conference Center (http://thecalamvalehotel.com.au/).
look up for the file named as portfolio assignment guide for more understanding of the assignment, as well as the suggested sections and related questions under each.
The increasing popularity of the tourism and hospitality industry in most countries has made this sector one of the most profitable and thriving venture worldwide. The recent years have witnessed a massive revolution of this industry with more stakeholders expressing their interest in it. The study of tourism and hospitality as a course equips one with a wealth of information on the advancements made within this sector. Additionally, the learner is able to know and familiarize themselves with the most lavish and trendy places to tour or visit. This synchronizes the teachings obtained from the classroom with what happens within the various tourist attraction sites. This paper is an essay that provides a detailed and comprehensive analysis of the Calamvale Suites and Conference Centre and links its features and facilities to the hospitality and tourism sector.
The hotel chosen for this essay: The Calamvale Suites and Conference Centre
- A Spatial Analysis of The Calamvale Suites and Conference Centre
The Calamvale Suites and Conference Centre is located within the heart of the Acacia and Algester Ridge within the outskirts of the town of Parkinson in Australia. The address of this hotel is QLD 4116, Compton and Beaudesert Roads, Calamvale (The Calamvale Hotel, 2015). People and Places in Service Industries
This conference facility also has telephone and email addresses which are +61 7 3273 4777 and calamvale-eception@ mcguireshotels.com.au respectively. Other additional contact information are the official phone and fax numbers which are (07) 3273 4777 and (07) 3273 5661 respectively (The Calamvale Hotel, 2015). The physical location of the Calamvale Suites hotel from the Google maps shows that it is in close proximity to the Calamvale Shopping center and the renowned Mcdonald’s restaurant.
Figure 1: Map showing the geographical and satellite location of the Calamvale Suites and Conference Centre
- The Physical Landscape Characteristics Of The Calamvale Hotel
The Calamvale Suites and Conference Centre is strategically located within the heart of the Brisbane town in Australia. This hotel is adjacent to magnificent natural scenery such as the Acacia Ridge, the Stretton Hills as well as the Algester Drewvale (Booking Button.com, 2015).
What’s more, Calamvale hotel is also located near the Karawatha forest that is known to be home to some of the best fresh water springs.People and Places in Service Industries There are golden ponds and wetlands that are within the Calamvale hotel where the famous Calamvale creek is also found. In terms of the environment, this hotel and conference facility enjoys freshwater from the surrounding forest (Booking.com, 2015). In fact, the quality of this paper has been approved by environmental engineers based at the Brisbane University who concluded that Calamvale town has some of the best water in the whole of Australia.
Additionally, Calamvale Suites and Conference Centre is a facility that enjoys the closeness to both marine and dry land wildlife (Booking.com, 2015). The creek is known to be home to marine wildlife such as the egrets, herons, water dragons and even ducks. On the other hand, the turtles, wild fowls and birds inhabit the mainland and surrounding dry land of the Calamvale town (The Calamvale Hotel, 2015). The presence of this wildlife makes the atmosphere around this hotel to be much more pleasant since the tourists and guests can enjoy viewing the animals while at the same time delighting themselves in a tantalizing meal.
- An Accessibility Analysis of the Calamvale Suites and Conference Centre: How the Place Can be Accessed by Visitors and Guests
The Calamvale Suites of hotels is located strategically within the business and shopping center of Calamvale. At the same time, the central business district and town of Brisbane is not so far away from the hotel (RoadMap, 2015). The guests and tourists visiting the Calamvale hotel are able to access it from the Brisbane airport, which is only a twenty minutes drive. Hence, tourists can be able to access this hotel from all directions which makes it a convenient travel and relaxation spot. The modes of accessing the Calamvale hotel are not limited and visitors have the option of using either an automobile, bicycle or even walking from the neighboring estates (RoutePlanner, 2015).People and Places in Service Industries
- How Calamvale Hotel Suite can be accessed by visitors/guests with different mobilities with regards to accessible parking, seating, toilet and other facilities designated for individuals with mobility limitations.
The people who have mobility limitations such as the lack of their own vehicles can easily hire taxis or vehicles to take them to this hotel. These vehicles can be easily obtained within Calamvale Shopping center or Brisbane town. Both of these towns have ample parking, social amenities like toilets, cafes, supermarkets and retail stores where visitors can restock their supplies before reaching Calamvale hotel. The specific directions of getting to Calamvale hotel are easy for a visitor or tourist to understand once they arrive at Brisbane town. The latter is approximately 19.8 kilometers from the shopping center of Calamvale (The Calamvale Hotel, 2015).
These directions are the same for people using their own means or those hiring vehicle or tour guides to take them. Once a person has arrived at Brisbane town, they should head northwest until they get to the St. Goerge toward Burnett Lane. From here, there should turn left on the St. Ann street and continue until they get to the Pacific Motorway (RoadMap, 2015). The journey should continue until the point where the Pacific Motorway merges after which one should follow exit 11 on the Klumpp Road (The Calamvale Hotel, 2015). People and Places in Service Industries
This drive should continue until one reaches either the mains road or the state route after which they should turn right onto Compton Road which is still along the state route. The tourist or visitor should stay on this road until where they see the sign of Muirhed Street (RoadMap, 2015). At this point, they should turn right and follow the road which will lead them to the town of Calamvale. From here, they will be able to access the Calamvale Suites and Conference Centre, since it is situated just five minutes away from this town center. This drive is quite short and should take approximately thirty minutes to get to the hotel suite of Calamvale (RoadMap, 2015).
Figure 2: Map showing the coordinates and routes of how to get to Calamvale Hotel Suite from Brisbane Shopping center.
- A Servicescape Analysis of the Calamvale Suites and Conference Centre
The Calamvale hotel and the analysis of its Servicescape can be best described using the Bitner’s model (Kwon, 2015). The latter is a framework that analyses the performance of any tourist or hospitality facility in terms of its holistic atmosphere, environmental dimensions, internal responses and the behavior of its guests (Kwon, 2015).People and Places in Service Industries The ambience, atmosphere and environment of the Calamvale hotel can be incisively examined using this model. In terms of its environmental dimensions, the Calamvale Suites and Conference Center is located away from the hustle and bustle of the industrial towns. The serene atmosphere provides relaxation for the tourists who desire to unwind and have a good time (Dimmi, 2015).
In terms of its design, landscape and even space, the Calamvale hotel prides itself as a five star facility with the most urban and elegant design. The guest suites of this lodge are spacious and stylish such that they meet the tastes of all visitors and tourists. The king sized beds provide the best soothing sleep both day and night while the installed air conditioning provides a cool breeze on the sunny and hot days (Dimmi, 2015).
Figure 3: The Bitner’s model of evaluating the Servicescape of hotels and restaurants.
In addition to the luxurious and lavish suites and rooms, the Calamvale hotel also has a separate in-house where the guests, tourists and visitors can be entertained by watching films, movies and programs. At the same time, the state-of-the-art installed televisions enable the visitors to enjoy themselves at any time of the day. Wireless connections are also present to offer internet access throughout the entire hotel suite (WotIf, 2015). In terms of the behavior and interaction of customers with the hotel employees, the Calamvale has invested heavily in ensuring that the happiness of its clientele is paramount.
The hotel can cater for up to three hundred guests who can he housed within the different rooms and suites. Moreover, the dining services of the hotel are of top notch and supreme quality such that they can satisfy any appetite (WotIf, 2015). The restaurant steak house as well as the seafood bistro provides a wide array of cuisines, buffets and meals (The Calamvale Hotel, 2015). People and Places in Service Industries
The food prepared within the Calamvale hotel are a combination of modern Australian dishes as well as common Asian meals. For the guests who are interested in hosting a dinner party, the Calamvale hotel goes the extra mile of preparing the best services and servings. Apart from the meals and dining section, there is also a recreation and leisure facility that caters for the guests (Dimmi, 2015).
For instance, there is a well-equipped gym where tourists can enjoy workout sessions on their own or in the presence of a gym instructor. The gym is open throughout the day such that the tourists can keep in shape throughout the entire visitation period. Additionally, there is also a large swimming pool that provides excellent exercise for everyone. In fact, the pool is also warmed at night so that the temperature of the water still remains favorable for those wishing to enjoy themselves. At the same time, the sauna bath area provides a perfect way to relax the muscles and ease the tension that comes with travelling during the day.
The Bitner’s model of analyzing the Servicescape of a place also emphasizes on evaluating the treatment of employees towards their guests. In the case of the Calamvale hotel suite, the staff has been trained on how to handle guests of all age groups (WotIf, 2015).
This is an important process because the guests and tourists that arrive at the Calamvale Suites and Conference Centre do so in the company of their families or close work colleagues. This means that the members of staff should be skilled at handling young children, adults, teenagers and even older people (WotIf, 2015).People and Places in Service Industries
The staff at the Calamvale hotel demonstrate their prowess at handling the needs of all these categories of people as well as providing their personalized requests.
Figure 4: Sample images showing the interior view of the Calamvale Hotel and Conference Center.
- Design Evaluation of the Calamvale Hotel and Conference Center.
The ideal design principles combined with the universal principles of designing buildings are specific when it comes to the hospitality sector (The Calamvale Hotel, 2015). The Calamvale hotel is designed in a unique manner that is supposed to capture the breath of all visiting guests and tourists. The exterior design of the building assumes an abstract shape that provides the perfect representation of a unique and outstanding landmark feature. What’s more, the design of its exterior surfaces also combines various geometrical shapes that are supposed to maximize on space and minimize on the use of non-renewable resources.
Figure 5: Sample images showing the interior and exterior design of the Calamvale Hotel and Conference Center.
An analysis into its interior view captures the most elegant and classy finishes throughout its walls, ceilings and even floors (The Calamvale Hotel, 2015).People and Places in Service Industries The lighting within the inside of the Calamvale blends exclusively well with the dangling lights that are placed high above the ceiling. The painting on the wall of the building blend perfectly with the drawings, wall hangings as well as decoration artifacts that are placed throughout the hotel. The arrangement and décor of the hotel is also very important with regards to the delight of tourists and guests (The Calamvale Hotel, 2015). The magnificent and superb appearance of this décor is illustrated by the images below.
Figure 5: Sample images showing the magnificent appearance of décor and structure within the Calamvale Hotel and Conference Center.
The above images are a representation of sophistication and class within the hospitality industry, just to say the least. Tourists who visit this hotel are assured that they can bask in the glory of strategically placed lights, large and lavish paintings as well as stylish and fashionable furniture. Conclusively, the Calamvale hotel can be described as the epitome of elegance and class for any tourist or guest visiting this facility. The excellent services provided by the staff, its strategic geographical location as well as the wide array of recreational activities make it the number one tourist destination in Australia.
References
Booking Button.com. (2015). Calamvale Hotel Suites and Conference Centre. Retrieved on 17 September 2015 from https://www.thebookingbutton.com.au/properties/calamvalehoteldirect People and Places in Service Industries
Booking.com. (2015). Calamvale Hotel Suites and Conference Centre. Retrieved on 17 September 2015 from http://www.booking.com/hotel/au/calamvale-suites-and- conference-centre.html
Dimmi. (2015). Calamvale Hotel Suites and Conference Centre. Retrieved on 17 September 2015 from http://www.dimmi.com.au/restaurant/the-calamvale-steak-and-seafood- restaurant
Kwon, R., Kim, K., Kim, K., Hong, Y., & Kim, B. (2015). Evaluating servicescape designs using a Bitner’s model: A case of a Duty-free Shop. Journal Of Retailing & Consumer Services, 2632-40. doi:10.1016/j.jretconser.2015.05.001
RoadMap.(2015). How to get there. Retrieved on 17 September 2015 from http://www.roadonmap.com/au/en
RoadMap.(2015). How to get to Calamvale. Retrieved on 17 September 2015 from http://www.roadonmap.com/au/how-to-get-to/calamvale-hotel-suites-and-conference- centre-7012,hotel
RoutePlanner.(2015). Calamvale Hotel Suites and Conference Centre. Retrieved on 17 September 2015 from http://www.viamichelin.ie/web/Hotel/Brisbane-4171- Calamvale_Hotel_Suites_and_Conference_Centre-cwu90i7s
People and Places in Service Industries