Case Study – New Belgium Brewing

Answer the following questions related to Case 5 in Business Ethics in a 2-page essay:

• Is there a possible conflict between an industry that sells a product that can have negative consequences from the use of its product and the industry’s ability to engage in socially responsible activities?

• What perks do you see in the New Belgium Brewery that could be an added plus to your work environment? Identify at least two of those perks.

• What are the dangers any company might face if its sole focus is the bottom line? Identify at least five of those dangers.

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Read the following sections of Business Ethics:

• Ch. 7, “Organizational Factors: The Role of Ethical Culture and Relationships”

• Ch. 8, “Developing and Effective Ethics Program”

• Case 5, “New Belgium Brewing: Ethical and Environmental Responsibility,” on pp. 437–446

Read the following sections of Conscious Capitalism:

• Ch. 15, ”Conscious Cultures”

• Ch. 16, ”Conscious Management”

• Ch. 18, ”The Power and Beauty of Conscious Capitalism”

• “The Conscious Capitalism Credo” on p. 273

Required Course Materials

Title: Business Ethics: Ethical Decision Making and Cases

Edition: 11th

Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.

ISBN-13: 9781305500846

Title: Conscious Capitalism: Liberating the Heroic Spirit of Business

Authors: MacKay, J., & Sisodia, R.

Case Study – New Belgium Brewing